A fictional project done to recruit more people from the Bergen area to Kreativt Forum (Creative Forums), a Norwegian organization that works as a place for people in creative businesses to meet. This had to be done through an analogue brochure, a digital brochure, and a digital DM.

We decided to establish "Kreativ Bergen" (Creative Bergen) as a brand on its own, while still maintaining a strong link to the national Kreativt Forum organization. We chose the two taglines "Våg å skille deg ut" (Dare to stand out), and "Ikke vær en robot" (Don't be a robot). The concept is very influenced by the latter, seeing as we went with a robot theme to underline our point.